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Keyword Research: A Process You Don't Want to Skip

For some businesses it would take too much time and too many resources away from their business to designate someone in-house to learn all there is to know about Internet marketing as a whole. This is...

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3 Tips to Improve Your Marketing Content

Best Rank sponsors the Win the Web Internet Marketing Podcast, a recorded morning-show-style audio production that discusses SEO and social media marketing in a fun and informative way. We have...

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Whiteboarding: !deas That !nspire

There is a lot to be said about the power behind whiteboarding as an idea-generating exercise, and what the mind can achieve during the process. Especially in a time where competition calls for...

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Is it Time for You to Put Your Site on a Wait Loss Program?

If you haven’t heard, Google announced yet another update to their guidelines on mobile site page load speed. Though it shouldn’t come as any surprise that Google is concerned about page load speed...

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It’s a Snap: Why Use Vsnap in Your Marketing?

Before we get into how Vsnap can add a fresh new perspective to your online marketing strategy, let’s define what it is. What is Vsnap? Vsnap is basically a video messaging platform that allows users...

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Efficiency without Effectiveness is an Exercise in Futility

When trying to manage an Internet marketing campaign, it’s easy to get caught up in the pursuit of efficiency. Not that efficiency is a bad thing–quite the contrary–it is a goal that all marketers...

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Image Use Best Practices For Online Marketers

Content is just as much about visual appeal as it is about the words surrounding them. While images and visual elements can help break text up and prevent the often intimidating large blocks of text,...

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Top 4 Basic Reports in Google Analytics

Equip Yourself With the Power of Google Analytics Google Analytics is the world’s most popular web-based statistics service and we want to help you get on board! Acquired by Google in 2005 from Urchin...

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Local SEO & Small Businesses

When it comes to marketing, the Internet has leveled the playing field in many ways, giving small businesses the chance to go toe-to-toe with large corporations. Still, that’s only true of small...

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Local SEO Ranking Tools & Tactics

Mobile technology and the search for local products and services have given birth to a whole new SEO niche–local SEO. This article provides all the information you’ll need to get started and take full...

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Creating a Successful Content Marketing Campaign

Content marketing turns the knowledge and experience of a business’s principals and staff into written, video and visual form to help ideal customers make better buying choices, utilize products or...

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Bad News: A Blog Is Not Enough

Once upon a time, letting your customers know about your company involved print, television and radio. Then, in the space of five to 10 years, marketing shifted radically to PPC, social media...

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4 Key Ways To Keep Your Customers Happy on Social Media

Social Media has opened the floodgates and allows customers to directly communicate with companies through vast and responsive platforms. Customers can virtually interact with all their favorite brands...

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Your Website As Your Hub

If you’re like any modern business, you have an online presence. You probably have a Facebook page and Twitter account as well as your own website. But what good does any of this do you if you’re not...

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You Can’t Edit Your Own Writing: But Here Are 5 Tips That Will Help You Try

Anyone who has worked tirelessly on a writing project and has found a typo despite multiple edits, knows the ultimate frustration of writing: finding your own mistakes. This isn’t unique to just one...

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Main Path’s Newest White Paper: A Must-Read About the Innovative &...

Main Path’s newest white paper, “Recipe For Success: Why an Interconnected Digital Marketing Strategy Is Essential for Your Business,” offers an in-depth look at how each segment of the digital world...

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Link Detox – How to Stop Links from Holding You Back

You know having a lot of links back to your site is a good search engine optimization strategy. But if you’re accustomed to the new age of SEO, then you also know that it’s not just about how many...

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Why Your Digital Marketing Strategy Needs More Attractive Content

Developing content is an art form in itself. It takes careful planning, an infinite amount of research, and precise diction that not only relates to your target audience, but grabs them, changes the...

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3 Lessons on Digital Marketing from 1989. Yes, 1989.

Where were you in 1989 and what were you doing?  Maybe you weren’t even alive. I was rocking stonewashed jeans, playing “Armageddon It” by Def Leppard on my Sony Walkman as I walked from class to class...

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Narcissism and Networking: Self-Promotion Can Be a Good Thing

It may come as a surprise to you, but research has shown that marketers tend to do the worst job at marketing themselves. According to Wikipedia, narcissism is a personality disorder in which a person...

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